Release:2019, Vol. 5. №1
About the authors:Elina O. Gavrikova, Cand. Sci. (Philol.), Associate Professor, Department of General Linguistics, University of Tyumen; firstname.lastname@example.org
The article presents the results of a linguopragmatic study of regional trademarks on the example of the meat-containing products’ titles in order to determine the effectiveness of advertising strategies, tactics, and techniques undertaken by food producers for market promotion of a product, its positioning, and branding. An attempt was made to substantiate the seperation in the onomastic system of the language the category of titles of meat products, a new term is proposed — carnonym. Their semantic components and active word-formation models are revealed and described, their productivity is established. Regional onomastic vocabulary is considered as a source of linguistic, sociocultural, and linguo-ethnic information, which expresses culturally marked and pragmatically significant content. The description of regional pragmatonyms characterizes the linguistic picture of the Siberian, his modern cognitive picture of the world.