Release:2015, Vol. 1. №4(4)
About the author:Daria E. Ertner, Cand. Sci. (Philol.), Associate Professor, Department of English Philology and Translation Studies, University of Tyumen; eLibrary AuthorID, firstname.lastname@example.org
Abstract:The article is aimed at investigating the gradual formation of the theory of metaphor in the national and foreign scientific tradition. Special emphasis is given to the study of metaphoric notion transformation, and to distinguishing the traditional and current views on metaphoric characterization. The traditional approach to metaphor, known since the ancient times, observes it as a rhetoric figure, a trope. That view limited the sphere of metaphoric applicability only to the lexical level, the frames of stylistic analysis. As the result of scientific paradigm modification, that accompanied metaphor theory appearance, metaphor became treated as a multidimensional phenomenon, making a complex terminological field, which is used in an inflationary manner in various scientific interdisciplinary spheres: lingvocultural, lingvocognitive, psycholinguistic, and others. The already formed theory of metaphor creates the basis for relevant scientific interpretation of metaphoric mechanisms, gives the ground for overcoming the complexity of defining its nature and existing approaches.