Software the dynamic integrated expert system of support of decision-making in marketing

Tyumen State University Herald. Physical and Mathematical Modeling. Oil, Gas, Energy

Release:

Releases Archive. Вестник ТюмГУ. Физико-математические науки. Информатика (№4, 2012)

Title:

Software the dynamic integrated expert system of support of decision-making in marketing

Authors: Irina G. Zaharova, Aleksander N. Pushkarev

About the authors:

Irina G. Zaharova, Cand. Sci. (Phys.-Math.), Professor, Department of Software, University of Tyumen; i.g.zakharova@utmn.ru

Aleksander N. Pushkarev, postgraduate student, Institute of Mathematics, Humanities and Information Technologies, Tyumen State University

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Abstract:

This article proposes the questions of software marketing expert systems for decision support based on an analysis of consumer preferences.

Keywords:

Systems simulation
computer experiment
the analysis of preferences
marketing

References: