Comprehensive assessment of the export potential of enterprises

About the authors:

Danil S. Ruzanov, Postgraduate Student, Tomsk State University of Control Systems and Radioelectronics, Tomsk, Russia; ruzanov_d@inbox.ru, https://orcid.org/0009-0003-8816-4500

Polina A. Shelupanova, Cand. Sci. (Econ.), Associate Professor, Department of Economic Security, Tomsk State University of Control Systems and Radioelectronics, Tomsk, Russia; shelupanovapa@gmail.com, https://orcid.org/0000-0002-8082-9534

Alexei G. Sabanov, Dr. Sci. (Tec.), Professor, Associate Professor, Department of Integrated Information Security of Electronic Computing Systems, Tomsk State University of Control Systems and Radioelectronics, Tomsk, Russia; sag@fb.tusur.ru

Abstract:

The article proposes a comprehensive method for assessing the export potential of enterprises, with a focus on financial indicators, aimed at developing practical recommendations for businesses and government institutions. The objective is to design a tool that enables the evaluation of companies’ readiness to enter international markets. The study examines the role of foreign economic activity in the Tomsk region, where small- and medium-sized enterprises (SMEs) account for up to 95% of exporters and generate 80% of the region’s export volume. A critical review of existing export potential assessment models is also conducted. The methodology integrates both quantitative and qualitative approaches. The proposed four-stage method includes: 1) analysis of financial statements; 2) construction of a financial rating; 3) qualitative assessment of export activities; and 4) evaluation of export maturity at the managerial level. The results indicate that the method allows enterprises to objectively assess their export readiness, while enabling government bodies to identify promising exporters for targeted support. This approach is particularly relevant for the Tomsk region, characterized by a high concentration of SMEs, where it can be incorporated into the implementation of the Regional Export Standard under the federal project Systemic Measures for the Development of International Cooperation and Exports. The practical significance of the work lies in minimizing the risks of misallocated funding and establishing a system for monitoring the effectiveness of government support measures.

References:

Dubkov, S., Dadalko, S., & Fomenok, D. (2011). Formation and assessment of export potential of industrial enterprises. Banking Gazette, 28(537), 29–35. [In Russian]

Kuzmenko, O. V., Chekar, V. N., & Mostipan, S. V. (2023). PEST-analysis in the system of strategic marketing analysis. Economy and Business: Theory and Practice, 2(96), 217–223. https://doi.org/10.24412/2411-0450-2023-2-217-223 [In Russian]

Malykhina, V. S. (2021). Assessment of the financial and economic state of the enterprise on the example of LLC «Cement+». In Proceedings of the All-Russian Scientific-Practical Conference with International Participation “Law, Economy, and Management” (pp. 131–138). [In Russian]

Malysheva, E. V. (2019). Development of the export potential of small and medium-sized enterprises as a source of growth of non-energy exports of the Russian Federation. Russian Foreign Economic Bulletin, (8), 7–17. [In Russian]

Moseico, V. O., & Azmina, Yu. M. (2021). Multi-factor assessment of export potential of small and medium enterprises in the region. Bulletin of Volgograd State University. Economy, (2), 63–71. [In Russian]

Sukhikh D. G., Kats, V. M. (2015). Methods of evaluation of export potential of the enterprise. Russian experience. Journal of Wellbeing Technologies, 2(17), 62–75. [In Russian]

Temrokova, A. Kh., & Kumysheva, R. N. (2017). Balance sheet liquidity as one of the main areas of financial condition. Scientific News, 7, 74–77. [In Russian]

Ukolova, E. V. (2020). Methods of analysis of the feasibility of companies entering international markets in an unstable world economy. The Eurasian Union of Scientists (EUS), 5-2(74), 12–16. [In Russian]

Barney, J. B., Ketchen, D. J., & Wright, M. (2011) the future of resource-based theory: Revitalization or decline? Journal of Management, 37:5, 1299–1315, https://doi.org/10.1177/0149206310391805

Catanzaro, A., & Teyssier, C. (2021). Export promotion programs, export capabilities, and risk management practices of internationalized SMEs. Small Business Economics, 57, 1479–1503. https://doi.org/10.1007/s11187-020-00358-4

Ferreras-Méndez, J. L., Fernández-Mesa, A., & Alegre, J. (2019). Export performance in SMEs: The importance of external knowledge search strategies and absorptive capacity. Management International Review, 59, 413–437. https://doi.org/10.1007/s11575-019-00379-6

Gnangnon, S. K. (2022). Development aid and export resilience in developing countries: A reference to aid for trade. Economies, 10:161, https://doi.org/10.3390/economies10070161

Mazorenko, О. V. (2019). The criteria for choosing an export strategy of enterprise. Business Inform, 8(499), 253–258. https://doi.org/10.32983/2222-4459-2019-8-253-258

Mota, J., Moreira, A., & Alves, A. (2021) Impact of export promotion programs on export performance. Economies, vol. 9(3), no. 127. https://doi.org/10.3390/economies9030127

Srhoj, S., Vitezić, V., & Wagner, J. (2023) Export boosting policies and firm performance: Review of empirical evidence around the world. Jahrbücher für Nationalökonomie und Statistik, 243:1, 45–92. https://doi.org/10.1515/jbnst-2022-0019