Release:
2025. Vol. 11. № 3 (43)About the authors:
Elena V. Andrianova, Cand. Sci. (Soc.), Associate Professor, Head of the Department of General and Economic Sociology, University of Tyumen, Tyumen, Russia; Senior Researcher at the West Siberian Branch of the Federal Research Sociological Center of the Russian Academy of Sciences, Tyumen, Russia; e.v.andrianova@utmn.ru, https://orcid.org/0000-0002-7769-9206Abstract:
Abstract. This article presents a comparative analysis of the digital economy and digital sociology, aiming to identify their shared features and distinctions. Digital technologies are transforming both social and economic processes, giving rise to new research challenges. As algorithms and digital tools are increasingly integrated into research, education, and everyday life, contradictions emerge — underscoring the need to develop academic discourse through the lenses of digital economy and digital sociology and raising questions about how these contradictions might be addressed. The methodological framework is based on the assumption that there are specific theoretical and empirical correspondences between digital sociology and digital economy, particularly in socially-oriented sectors of the economy. The methods employed include document analysis, narrative and discourse approaches, frame analysis, and comparative analysis. The scientific novelty of the article lies in a generalized model of the “combination of discourse and reality through digital platforms” that is characteristic of both the digital economy and digital sociology. This model identifies various social and economic terms, concepts, and categories that are united by their origin in the digital discourse — emerging from words, texts, contexts, fixed expressions, scientific metaphors, and concepts — and analyzed using a diverse range of methodological tools. The article concludes that digitalization is reshaping social structures and economic models, that the digital economy and digital sociology are interconnected through shared digital platforms, and that there is a growing need to integrate classical theories with contemporary digital approaches.References:
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