Release:
2025. Vol. 11. № 1 (41)About the authors:
Lyudmila M. Simonova, Dr. Sci. (Econ.), Professor, Department of Management and Business, University of Tyumen, Tyumen, Russia; l.m.simonova@utmn.ruAbstract:
In the current geopolitical confrontation, Russia’s development and future are directly linked to the establishment and convincing positioning of the country as one of the centers of the emerging multipolar world. In this regard, the Russian economy has an ambitious task to increase the volume of non-resource non-energy exports by 2030 by at least two-thirds compared to 2023, including a steady increase in exports of agricultural products by at least 1.5 times. This sets a large-scale target for businesses not only to produce goods and services of high value-added processing, to expand the geography of export supplies, and to enter new unexploited markets, but also to form a global entrepreneurial mindset, new competencies and approaches to international cooperation and creation of sustainable international partnerships. Additionally, this task requires a significant transformation of strategic management of Russian companies, reassessment of their human resources and competence potential, revision of existing business strategies and HR-policies in the direction of international business development. Therefore, it is necessary to develop new educational initiatives, alternative methods and technologies and at the same time adjust existing programs and pedagogical practices to new trends and demands. Thus, the aim of this paper is to identify a set of competencies required for the Russian companies to conduct international business and to identify areas for their replenishment and development with the help of new educational practices in at least two directions — for the bulk of entrepreneurs who already carry out export operations in foreign markets or plan to do so, and for the management corps of exporting enterprises.Keywords:
References:
Agliullina, M. (2019). Slash people and multipotentials: why you no longer have to choose a lifelong vocation. Forbes. Retrieved Feb. 21, 2025, from https://www.forbes.ru/forbeslife/389809-slesh-lyudi-i-multipotencialy-pochemu-bolshe-ne-nado-vybirat... [In Russian]
Bubnovskaya, O. V., & Dombrovan, M. A. (2024). Developing partnerships in entrepreneurship: barriers and factors of effectiveness. In O. V. Rybina et al. (Eds.), Kouching i nastavnichestvo: teoriya i praktika: mat. I Vseros. nauch.-prakt. konf. (Sankt-Peterburg, 25-26 apr. 2024 g.) [Coaching and Mentoring: Theory and Practice: Proceedings of the First All-Russian Research Conference (St. Petersburg, April 25-26, 2024)] (pp. 58–62). Sreda. Retrieved Feb. 21, 2025, from https://phsreda.com/e-articles/10603/Action10603-111194.pdf [In Russian]
Butenko, V. et al. (2019). Massovaya Unikal'nost'. Global'nyy vyzov v bor'be za talanty [Mass Uniqueness. Global challenge in the battle for talent]. BCG. [In Russian]
Glazunov, Ya. (2019). The maths of influence: why Russians don't run global companies. Bol'shie idei. Retrieved Feb. 21, 2025, from https://big-i.ru/karera/professionalnyy-i-lichnostnyy-rost/797540/ [In Russian]
Gorelova, E. (2017). Russian and foreign companies value quite different qualities in managers. Results of competence analyses of 2,800 Russian and Western managers. Vedomosti, (4258). Retrieved Feb. 21, 2025, from https://www.vedomosti.ru/management/articles/2017/02/08/676620-rossiiskie-zarubezhnie-kompanii [In Russian]
Kukut', A. (2023). CEO Microsoft nazval navyk, kotoryy trudnee vsego razvit'. I on ne svyazan s IT. Dev.by. Retrieved Feb. 21, 2025, from https://devby.io/news/ceo-microsoft-nazval-navyk-kotoryi-slozhnee-vsego-razvit-i-on-ne-svyazan-s-it.... [In Russian]
Rossiyskiy eksportnyy tsentr. (n.d.). Regional export standard 2.0. Retrieved Feb. 21, 2025, from https://www.exportcenter.ru/company/region_standard/ [In Russian]
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.