The role of TV series in the life of young people

About the authors:

Marina N. Kicherova, Cand. Sci. (Soc.), Associate Professor, Department of General and Economic Sociology, University of Tyumen; m.n.kicherova@utmn.ru, ORCID: 0000-0001-5829-7570

Alexandra A. Borodkina, Undergraduate Student, Sociology, Tyumen State University, Tyumen, Russia, stud0000246768@study.utmn.ru, https://orcid.org/0000-0002-5125-2916

Abstract:

This scientific article examines the influence of TV series on the youth audience. The main objective is to evaluate the subjective experience and effects of TV series on young people. The study utilizes both quantitative and qualitative methods, including secondary analysis of sociological survey data from a representative all-Russian sample (VTsIOM survey, N = 1,600 people, DataTile research, N = 1,085 people) and a series of six focus groups with informants aged 16 to 35. The research reveals viewer preferences and the frequency of TV series consumption among the youth audience. It was found that young people predominantly watch foreign TV series in the sitcom/comedy, detective, and drama genres, which significantly impacts their leisure practices, alters their attitudes towards sports (with an interest in chess and hockey), influences investment activities, aids in language learning, and enhances certain professional skills. The focus groups indicate that informants are aware of the romanticization of bad habits portrayed in TV series, but they do not perceive the depiction of cruelty as dangerous. However, they negatively evaluate long-term "immersion in the illusory world" of TV series as a potential psychological dependence. Based on the subjective attitudes towards TV series, the authors acknowledge both the positive and negative impacts on the lifestyle, views, and value orientations of young people.

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