Political advertising development as an element of a society’s political culture

About the author:

Natalya G. Khoroshkevich, Cand. Sci. (Sociol.), Associate Professor at the Department of Sociology and Public and Municipal Administration Technologies, Institute of Public and Municipal Administration, Ural Federal University

Abstract:

The article highlights the development of political advertising using the example of Russia from the Middle Ages to the present day. It deals with the main features of political advertising dynamics as an element of political culture, provides the author's classification of elements of political culture, for example the concurrency of the dynamics of development of political advertising and political culture evolution, despite the fact that the authorities pay not enough attention to development of political culture in Russia. Historical aspect helps to demonstrate that the most intensive political advertisement took place during periods of changes in politics. In these crucial moments for the state there is an acceleration of its development, together with the acceleration of the development of society, it is becoming more diverse, tough and emotional.

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